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Girl Power: Black Girls Rock In “Imagine A Future” Documentary

Procter & Gamble’s My Black Is Beautiful (MBIB) returned to the Essence Festival as a sponsor for its sixth year. This year, the beauty campaign was presenting their documentary “Imagine a Future” for the Essence Festival audience, only one year ...
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Ford Fusion: Automaker Rides Through Essence Festival

Since 2009, Ford has been the premiere brand sponsors of the Essence Festival. This year, the iconic automotive company best known for vehicles like the Taurus, Flex, Mustang, Expedition, Focus, Explorer and Edge was on hand for the festivities in ...
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McTelevision: McDonald’s 365Black Awards To Air On BET

McDonald’s held its annual 365Black Awards honoring outstanding African-Americans who are making positive contributions to the community during the 2013 Essence Festival. McDonald’s 365Black Awards was launched in 2003 as an extension of McDonald’s 365Black platform, created to celebrate the ...
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American Black Film Festival: Movie Magic In Miami Heat

Film Life’s 17th Annual American Black Film Festival (ABFF) concluded on Sunday, June 23 after five days of film screenings, insightful panels, celebrity one-on-ones, master classes, talent showcases, symposiums, entertainment and corporate soirees. This year the festival, founded by Jeff ...
Lifestyle

Sisters Summit: Female Power Players Leading Ladies In Business

While businessmen are known for networking and deal making on the golf course, successful women executives will take these arts to the next level by connecting in seminars, pampering sessions and a luxurious fashion event in a luxurious Caribbean environment. ...
LifestyleTV

Essence Festival: TV One Out, MSNBC In

Don’t look for the “TV One Night Only: Live From The Essence Festival” this year on TV One. The annual music and cultural festival usually packages some of its main stage performances from the Essence Festival with backstage interviews for ...
Lifestyle

It’s Showtime: Apollo Launches Festival With SWV, Tichina Arnold, Lamman ...

The Apollo Theater has announced its first Harlem Healthy Soul Festival – a new community initiative focused on family health and wellness. Sponsored by Coca-Cola, the cultural celebration will feature performances by SWV, Noel Gourdin, Doug E. Fresh, John Michael, Angelique Sabrina ...
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Idris Elba: Makes Commercial Debut For Toyota Avalon

Actor Idris Elba is the star of a new commercial campaign for Toyota Avalon that premieres today. The Golden Globe winner, who many believe should be the first Black actor to play James Bond in the next installment of the franchise, is at ...
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Rhythm Ride: Toyota’s Evolution Of The Avalon

It’s Toyota’s flagship sedan and it’s been reworked! Though the 2013 Avalon craftsmanship and styling has been completely revamped, just like its new campaign suggests: “only the name remains.” To highlight the contributions that African-Americans played in the evolution of ...
Lifestyle

Water Works: Sigma Gamma Rho Wants Black Folks To Swim

Who said Black people don’t swim? Well USA Swimming is trying to change that perception. USA Swimming is partnering with the historically Black Greek service organization to have a presence in their five regional conferences in March and April. Each ...