Lifestyle

AutoLifestyle

Rhythm Ride: Toyota’s Evolution Of The Avalon

It’s Toyota’s flagship sedan and it’s been reworked! Though the 2013 Avalon craftsmanship and styling has been completely revamped, just like its new campaign suggests: “only the name remains.” To highlight the contributions that African-Americans played in the evolution of ...
Lifestyle

Water Works: Sigma Gamma Rho Wants Black Folks To Swim

Who said Black people don’t swim? Well USA Swimming is trying to change that perception. USA Swimming is partnering with the historically Black Greek service organization to have a presence in their five regional conferences in March and April. Each ...
Lifestyle

Chaka Khan: New Business Is Her “Sweet Thing”

Grammy-winning superstar Chaka Khan is flexing her entrepreneurial muscles by launching a line of chocolates and candles. During Grammy Week in Los Angeles, Khan introduced Chaka’s Chakalates and Khana Sutra Candles. Khan’s her signature products were offered in gift bags ...
Lifestyle

Elise Neal: Hollywood Star Launches New Hair Line

Actress Elise Neal is getting into the hair business. The star of TV shows like “The Hughleys” and “All of Us,” and films like “Hustle & Flow” and “Scream 2,” has been tapped to design a signature collection of hair ...
Lifestyle

Celebrating Your Story: Verizon Wireless Empowering With Power

Verizon Wireless hosted a brunch at New Orleans during the Essence Music Festival atfamed restaurant Dooky Chase to introduce their newest initiative, “Celebrating Your Story: Powering Your Network” campaign to media guests and tastemakers. Launched earlier this year, the program ...
AutoLifestyle

Ford Focus: Auto Brand Drives Through Essence Music Festival

Since 2009, Ford has been the premiere brand sponsors of the Essence Music Festival. This year, the company known for vehicles like the Flex, Mustang, Expedition, Focus, Explorer and Edge was on hand for the festivities in New Orleans and ...
Lifestyle

Style Star: June Ambrose Partners With Coca-Cola For Major Makeovers

Stylist to the stars June Ambrose made her first appearance at the Essence Music Festival with Coca-Cola for their first Style Refresh. The Coca-Cola sponsored contest offered two festival attendees the opportunity to receive a shopping and style experience with ...
Lifestyle

365Black Awards: McDonald’s Celebrates Community Contributions During The Essence Music ...

McDonald’s held its annual 365Black Awards honoring outstanding African-Americans who are making positive contributions to the community during the 2012 Essence Music Festival. McDonald’s 365Black Awards was launched in 2003 as an extension of McDonald’s 365Black platform, created to celebrate ...
Lifestyle

Essence Music Festival: Bevy Smith’s My Black Is Beautiful Dinner

Social Media Socialite and marketing maven Bevy Smith hosted one of her swank Dinners with Bevy at Rambla at the International House Hotel for Procter & Gamble’s My Black Is Beautiful. While media guests and tastemakers were invited to join ...
Lifestyle

Bahama Breezing With Vision Airlines

Last fall Vision Airlines offered the V.I.P. treatment for media personalities, tastemakers and travel agents to participate in its inaugural flight from Baltimore’s BWI Airport to Grand Bahama Island. I never fly out of BWI Airport, but when offered a ...