Add Montel Williams to the list of celebrities with a product line being sold on a cable shopping channel.
The former talk show host launched Living Well with Montel on Home Shopping Network (HSN) on October 1.
Living Well with Montel is a collection of innovative healthy living and wellness products including a new 1200-watt blender/emulsifier, a microwave grill, an abdominal stimulator and a body simulator designed to help users tone their abdominals and bodies.
The Emmy-winning talent—who has gone on to become a motivational speaker, health advocate and wellness entrepreneur since his talk show ended in 2008—started this joint-venture with Living Well Products, LLC because their business model aligned with his vision for a line lifestyle products.
“For decades I’ve been seeking out wellness products to help me live healthier,” Montel stated. “Now, for the first time, I’ve created my own line. My goal is to pass along all the knowledge I’ve accumulated and share my passion for healthy living with others.”
Living Well with Montel is available via HSN and Living Well’s CEO, Steve Rogai said partnering with Williams was a perfect fit.
“Montel is unique in the celebrity branded product space in that he’s trained as an engineer and is able to be a participant in the product development process. He is so much more than an endorsement, he is an owner of the company and gets involved in the products every step of the way. His deep understanding of health and wellness, gained through his journey to change his health through nutrition, makes this so much more than an endorsement,” concluded Rogai.