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For The Culture: McDonald’s Kicks Off New Year-Long Celebration of Blackness

America’s no. 1 fast food chain McDonald’s continues to showcase its commitment to the African American community with its new campaign launch, Black & Positively Golden.

Yvonne Orji, Jawn Murray Gia Peppers

A follow-up to the company’s long-running 365Black initiative, Black & Positively Golden is McDonald’s rebranded movement designed to uplift communities and inspire excellence. The campaign is McDonald’s largest African American-focused venture in 16 years.

McDonald’s kicked off Black & Positively Golden recently with a launch event in the Leimert Park community of Los Angeles, Calif.

The event took place at the YWCA of Greater Los Angeles and featured performances by former Fifth Harmony singer Normani and newcomer Moses Stone; an appearance by “Insecure” star Yvonne Orji; was hosted by social media personality Gia Peppers; and featured music by DJ Damage.

VIDEO: Get an inside look at McDonald’s Black & Positively Golden launch.

The community event had high-profile media personalities like Roland S. Martin of #RolandMartinUnfiltered on hand; and folks like veteran TV personality/choreographer Biz Lez were in attendance.

The backyard cookout themed party featured a custom McDonald’s t-shirt maker; a McDonald’s mobile restaurant McRig; and a real-time mural creation by Los Angeles artist Enkone.

Check out photos from the Black & Positively Golden below.

Gia Peppers with Lizette Williams, Terrence Burrell, Nicole Enearu, Marvin Owens, Wendy Lewis, and Faye Washington (Photo by Bennett Raglin/Getty Images for McDonald’s)

Media personality Roland Martin (Photo by Bennett Raglin/Getty Images for McDonald’s)

DJ Damage (Photo by Bennett Raglin/Getty Images for McDonald’s)

Recording artist Moses Stone performs (Photo by Bennett Raglin/Getty Images for McDonald’s)

“Insecure” star Yvonne Orji (Photo by Bennett Raglin/Getty Images for McDonald’s)

Mural by Enkone (Photo by Bennett Raglin/Getty Images for McDonald’s)

VIDEO: Watch Normani perform “Love Lies” at McDonald’s Black & Positively Golden launch.

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