Procter & Gamble’s My Black Is Beautiful (MBIB) returned to the Essence Festival as a sponsor for its sixth year.
This year, the beauty campaign was presenting their documentary “Imagine a Future” for the Essence Festival audience, only one year after introducing the “Image a Future” initiative.
This program, a partnership with Black Girls Rock, aims to create opportunities for young black girls around the country by providing resources that foster a greater sense of confidence. The “Imagine a Future” goal is to reach one million young women over the next two years.
MBIB hosted a private screening and dinner for the documentary at Manning’s Restaurant that was hosted by actress and brand ambassador Tatyana Ali.
On hand for the screening were the filmmakers, Academy Award nominated Lisa Cortes, renowned director Shola Lynch and executive producer Beverly Bond of Black Girls Rock. P&G spokesperson and beauty expert Tai Beauchamp was also in attendance.
The 30-minute documentary “Imagine a Future” deals with the self-image of Black women and girls. The film includes appearances by Ali, Oscar nominee Gabourey Sidibe, Olympic gold-medalist Gabby Douglas, MSNBC host Melissa Harris-Perry, image activist Michaela Angela Davis, and beauty expert Mikki Taylor.
“Image a Future” follows Janet Goldsboro, a teenager from Dover, Delaware, who is struggling to find and own her self-worth. Like any boy-crazy teen girl, Goldsboro deals with insecurities, however it’s the color of her skin that is the root of her low self-esteem.
“Boys say, ‘I like the light-skinned girls,’ or, ‘I like white girls because I want my baby to come out pretty,'” Goldsboro says in the documentary. “And that hurts you because it makes you feel like you’re ugly looking.”
Goldsboro points to the images in magazines and throughout the media where there is little to no reflection of herself.
“Imagine a Future” was presented at the Tribeca Film Festival in New York and has already aired on both BET and Centric.
VIDEO: Watch the entire “Imagine A Future” documentary below.
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