Since 2009, Ford has been the premiere brand sponsors of the Essence Music Festival. This year, the company known for vehicles like the Flex, Mustang, Expedition, Focus, Explorer and Edge was on hand for the festivities in New Orleans and was showcasing their new Ford Taurus with Active Park Assist technology – meaning that it scopes out a parking space and parallel parks itself!
Festival patrons were able to test drive the vehicles at the Ernest N. Morial Convention Center in a program officially dubbed a “Ride and Drive,” while getting to see some of their favorite music stars like Q Parker, Eric Roberson, Tank, Raheem DeVaughn, Charlie Wilson and others be interviewed live for SiriusXM satellite radio on the exhibit stage.
One lucky fan also drove away from the Essence Music Festival with a brand new Ford Focus – that’s better than any gift bag given out that weekend!
Ford also hosted a private dinner for media guests, tastemakers and Ford executives at the swank Mr. B’s Bistro.
Check out these images below from Ford’s participation at the Essence Music Festival:
(Ford dinner photos courtesy of Chris Mitchell)