Talk show host Queen Latifah has partnered with Cricket Wireless.
The Oscar nominee and her syndicated daytime talk show have signed on to help Cricket Wireless promote its simple, affordable nationwide no-annual contract wireless phone service.
“I’m personally selective about the brands I associate with, and I couldn’t be more excited about Cricket’s goal to provide a high quality and reliable wireless service at an affordable cost to help friends and loved ones stay connected,” said Latifah. “Cricket and the Queen Latifah Show share a mission to bring families closer together and give them something to smile about.”
The collaboration officially kicked off recently on an episode of “The Queen Latifah Show” where Cricket Wireless helped reconnect two childhood friends and ensured they would continue regular communication by providing them with free Moto G smartphones and one year of unlimited wireless voice, text and data service.
After the tearful reunion, the entire studio audience also received a free Moto G smartphone with 3 months of free service to celebrate the launch of the new Cricket Wireless and its #STSA campaign.
“Queen Latifah and her enterprise embody what the new Cricket is all about,” said Jeannie Weaver, Executive Director, Sponsorships and Grassroots Marketing at Cricket Wireless. “Like the new Cricket brand, Queen Latifah has reinvented herself more than once and her special ability to connect with her audience and fans and provide helpful information, counsel and opportunities that enrich people’s lives aligns with Cricket’s efforts to change the way people think and talk about their wireless service provider. At Cricket, we are answering the call for more value in no-contract wireless without compromises. Now that’s something to smile about!”
In addition to their partnership with Latifah, Cricket Wireless is also part of the 2014 BET Awards. The phone brand will be the presenting sponsor of the BET Awards post show, “Afterparty Live” that will air immediately following the premiere telecast.
Additionally, Cricket Wireless is also giving customers a chance to attend the awards show. Entrants must visit a Los Angeles based Cricket Wireless store before June 27 or visit www.power106.com/CricketBET to win access to the BET Awards.
Cricket offers wireless service on a reliable, nationwide 4G LTE network covering more than 280 million Americans; with easy and affordable unlimited plans starting at $35 a month after a $5 credit for using Auto Pay; a great line-up of phones; a loyalty rewards program; and a fresh, friendly experience in stores and online. Cricket is a subsidiary of AT&T Inc.