July 6, 2012

Essence Music Festival: Bevy Smith’s My Black Is Beautiful Dinner

P&G Dinner with Bevy EMF PRESS JUNKET 2012 002 CME3000

Social Media Socialite and marketing maven Bevy Smith hosted one of her swank Dinners with Bevy at Rambla at the International House Hotel for Procter & Gamble’s My Black Is Beautiful. While media guests and tastemakers were invited to join Smith and P&G executives while they introduced their new initiative, Imagine a Future.

Imagine a Future is a partnership between P&G, DJ Beverly Bond’s Black Girls Rock! and the United Negro College Fund (UNCF) designed to positively impact the lives of one million black girls over the next three years. During Essence Festival, P&G’s gave out six book awards totaling $3,000 to black female students through the UNCF Empower Me Tour book award sweepstakes. Additionally, one New Orleans-based black female student received a $5,000 academic scholarship.

A presentation was also made to New Orleans First Lady, Cheryl Landrieu for her organization Girl-Up NOLA.

Check out images from P&G’s Dinner with Bevy below:

DJ Beverly Bond and Bevy Smith

Mayor Mitch Landrieu, DJ Beerly Bond, Cheryl Landrieu & P&G executives

Amanda Diva and DJ Beverly Bond

Guests dining

Mayor Mitch Landrieu & First Lady Cheryl Landrieu

Jawn Murray & Bevy Smith

(All courtesy of Chris Mitchell)


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