January 15, 2014

Love Season: Broadway To Big Screen For Valentine’s Day

Romeo & Juliet

Broadway goes to the big screen in time for Valentine’s Day when the production “Romeo and Juliet” hits movie theaters nationwide for a limited run from February 13 – 19.

The critically acclaimed play, starring Orlando Bloom as Romeo and Condola Rashad as Juliet, is being released to movie theaters as part of Screenvision and newly formed company BroadwayHD partnership.

Before the show closed in December, high-definition cameras recorded “Romeo and Juliet” on Nov. 27 at the Richard Rodgers Theatre.

The Broadway revival, which hadn’t been on The Great White Way in more than 36 years, will be available in more than 2,000 movie theaters in all 50 states.

Orlando Bloom & Condola Rashad in “Romeo and Juliet”

The move is just the latest to seize on technological improvements and a willingness to let live shows be recorded, following in the pioneering digital footsteps of The Metropolitan Opera and London National Theatre’s NT Live series.

Producers see such broadcasts as a win-win for everyone. Movie theaters get content for off-peak times, theatrical producers can see a new life for their work, and audiences who never got to see Broadway offerings can now catch shows for a fraction of the price.

Screenvision, which began broadcasting stage works in 2008, recommends individual ticket prices at $20, though each exhibiter can set its own price. The average ticket price on Broadway was $78, with a top premium ticket fetching $223.





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