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April 29, 2013

Digital Divide: Vibe Magazine Ending Print Edition

Vibe Magazine - Brandy

Say goodbye to Vibe magazine. The once-popular entertainment and music magazine has been sold to online publisher SpinMedia, which will cease publishing its print edition.

SpinMedia plans to solely operate Vibe now as a digital property. The company did not disclose the terms of the deal.

This new acquisition reunites the former magazine partners Vibe and Spin, both now only available in a digital capacity.

Spin magazine and Vibe magazine both were previously owned by Vibe/Spin Media until a series of ownership switches that ultimately had Spin land under the ownership of BuzzMedia last year. Since then, BuzzMedia, which both owns and/or sells ads for numerous digital sites, stopped Spin’s print edition and later changed the company’s name to SpinMedia.

Vibe started in 1992 and was founded by Time Warner and Quincy Jones.

In 1996, Time Inc. sold Vibe. The owners then sold Vibe again 10 years later.

The glossy went out of print in 2009, but returned within months under yet another set of owners, investors led by InterMedia Partners.

Last summer the magazine said it would embrace electronic dance music along with its usual hip-hop and pop culture coverage.

“Vibe’s website will do better as part of a larger portfolio of websites,” according to Ari Horowitz, CEO of Vibe Media. “It’s about scale, it’s about really good brands and it’s about being able to leverage infrastructure. That’s the way you win in the digital media business.”






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