Wendy Williams has desires to return to the genre that made her famous—and to some people, infamous!
The 51-year-old host of “The Wendy Williams Show” has been in talks with radio syndication companies, as well as SiriusXM satellite radio, about a possible return to radio.
Williams, who is inducted in the National Radio Hall of Fame, left radio in 2009 to focus on her daytime talk show. Now, after seven seasons on TV and having her talk show renewed through the year 2020, Williams wants to launch a new radio show with a groundbreaking concept for the medium.
According to radio insiders with knowledge of Williams’ proposed show, the one-time shock jock aims to create a radio program that would not be specific to a particular radio music format. That means the show could play on an urban music station, country music station, pop music station, hip-hop station or even a Latin music station and Williams’ conversation on-air and popular Hot Topics segment would remain the same.
“Basically, she would provide the skeleton of the show that includes all of her talking segments and celebrity guests and the respective station could plug in the appropriate music according to the station’s format,” the radio executive told AlwaysAList.com.
In a recent interview with Kevin Ross of Radio Facts, Williams spoke about her broad approach to radio even during her previous stint as an urban jock.
“I was doing celebrity gossip from 50 Cent or Brad [Pitt] and Angelina [Jolie] to Suzanne Summers,” she told Radio Facts. “I interview all kinds of people and that’s the kind of radio show I would love to do. I’m really open. I’m not afraid to embrace all my roots from Taylor Dayne to Madonna, but I’m also a hip-hop head. I have a 15-year-old and I’m always asking him what he’s listening to and we listen to the latest music together.”
The Ocean Township, New Jersey-bred talent said she recognizes that the syndication game has changed the radio business and the art of radio has been lost over the years.
“I do think the art has been lost. I don’t think it’s because of a lack of talent. I think there are a lot of people who can do it. I would love to talk to someone who offers flexibility. I don’t think there is a lack of talent but a lack of permission to speak and be creative,” she offered.
We’ll keep you posted on how Williams’ planned radio resurgence pans out.