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Ford Ride & Drive

Ford Fusion: Automaker Rides Through Essence Festival

Posted July 10, 2013 by jmurray

Since 2009, Ford has been the premiere brand sponsors of the Essence Festival. This year, the iconic automotive company best known for vehicles like the Taurus, Flex, Mustang, Expedition, Focus, Explorer and Edge was on hand for the festivities in New Orleans and was showcasing their new Ford Fusion – a vehicle that has become […]

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Beyonce & Frankie Beverly

BET Launches Festival: Should Essence Be Worried?

Posted February 14, 2013 by jmurray

Black Entertainment Television recently announced its inaugural BET Experience in Los Angeles—a three-day “music, entertainment and Black culture” festival nearly identical to the Essence Festival. The idea that BET would be expanding into the festival business doesn’t really raise eyebrows! Some wonder why they hadn’t tried their hand at it a long time ago. What […]

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