August 3, 2012

Anderson Cooper: Revamping Talk Show To Boost Poor Ratings

Anderson Cooper (Photo: Warner Bros.)

When Anderson Cooper’s daytime talk show, “Anderson” returns for its second season on Sept. 10, the show will have a new name, format and a new studio home.

The 45-year-old TV journalist’s revamped show will now be called “Anderson Live” and will feature daily guest hosts. The Warner Bros.’-produced show tested the new format of his show during May sweeps and it proved successful.

“Anderson Live” will also move from the Time Warner Center where is currently tapes to a new set at Manhattan’s CBS Broadcast Center, which allows for a live studio audience. The show will also incorporate a huge social media tie-in with platforms like Facebook, Twitter and Tumblr.

The overhaul of Cooper’s talk show is being done in an effort to boost the show’s poor ratings, which average about 1.4 million viewers. Out of the dozen or so daytime talk shows in national syndication—not including non-syndicated network shows like “The View” (ABC) or “The Talk” (CBS)—”Anderson’s” poor ratings landed the show just above the bottom of the pack, only out-performing “Steve Wilkos,” “Wendy Williams” and “Jeremy Kyle” respectively.

In addition to his daytime talk show, Cooper will also still continue to host his CNN evening series “Anderson Cooper 360.”

Anderson Cooper & Miss Piggy (Photo: Warner Bros.)

VIDEO: Watch this promo of Anderson Cooper talking about his show changes.


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