Japanese automotive company Nissan continues to connect with the community as its widely popular Nissan Altima was in the spotlight on the red carpet at the African American Film Critics Association (AAFCA) Awards in Los Angeles.
This was Nissan’s third year as a principle sponsor of the AAFCA Awards, which were hosted this year by actress Tichina Arnold (“The Neighborhood”/”Martin”).
Honorees the ceremony that took place at the Taglyan Culture Complex included Quincy Jones (AAFCA Stanley Kramer Award); “BlacKkKlansman” and “Get Out” producer Jason Blum (Cinema Vanguard Award); Ryan Coogler (Best Director for “Black Panther”); Regina Hall (Best Actress winner for “Support the Girls”); Amandla Stenberg (Best Breakthrough Performance for “The Hate U Give”); John David Washington (Best Actor for “BlacKkKlansman”); Rashida Jones and Alan Hicks (Best Documentary for “Quincy”); Barry Jenkins (Best Independent Film for “If Beale Street Could Talk”); “Black Panther” (Best Picture); Russell Hornsby (Best Supporting Actor for “The Hate U Give”); HBO’s “Insecure” (Best TV Comedy) and OWN’s “Queen Sugar” (Best TV Drama Series).
Nissan executives Darla Turner and Lanae Jackson were on hand to present awards, alongside Hollywood talent like Lakeith Stanfield, Storm Reid, Trevante Rhodes, Ava DuVernay, Salli Richardson-Whitfield, Colman Domingo, Wendy Raquel Robinson, Toni Trucks, and the cast of OWN’s “Queen Sugar,” among others.
VIDEO: Check out Jawn Murray’s recap video of the AAFCA Awards below.
Nissan also hosted a private brunch for influencers and media guests at the storied Sunset Marquis Hotel.
Nissan executives Turner and Jackson; as well as Nissan Altima’s Chief Marketing Manager Janelle Williams talked about the success of their Altima brand.
In a climate where their competitors are stopping production on sedans, Nissan continues to have huge success with its Altima. Nissan sells 1.3 million Altimas a year, and African American females are the biggest consumer of the vehicle. (Nissan’s Altima and Toyota’s Camry are neck and neck as the no. 1 selling vehicle for Black women overall).
Because a huge share of its buying market is African American women, Nissan has kicked off several new commercial and marketing campaigns geared directly towards that target audience.
Check out additional photos from the Nissan brunch in the Spa Garden of the Sunset Marquis.