Bauble Business: Estelle Launching Jewelry Collection

British-bred singer/rapper Estelle is slated to launch a new jewelry collection on Wednesday during Fashion Week according to Women’s Wear Daily.

Estelle has partnering with Lita Asscher to debut the Estelle & Lita by Royal Asscher line, which is a combination of floating diamonds and sapphires. The debut of the Estelle & Lita by Royal Asscher line took place at No. 8 in Manhattan.

The 33-year-old entertainer and Asscher aren’t just focused on their jewelry venture, but the two ladies are partnering in an effort to be role models to young women as well.


In other Estelle news, she also recently announced that she’s partnered with BMG to form her own independent label New London Records.

Estelle previously released two CDs – “Shine” (2008) and “All of Me” (2012) – on Atlantic Records. Earlier this year, she released a free EP that was available for download on her website called ‘Love & Happiness, Vol. 1: Love Jones.’

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